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Friday, August 15, 2008

Email Advertising Tips That Will Improve The Results From Your Lead Capture Page Email Campaigns.

Email Tip # 1. Your Subject Line.

This is a very important factor in your email campaign. After all, someone opening your email needs to be interested first.

Try to stay away from offending or misleading subject lines. These are nothing short of annoying and many people delete them as soon as they see them. Not to mention most advertisers frown on people doing this.

Let your subject line reflect your offer. If your selling the Greatest Health Supplement Ever then you already have your subject line. Try to let the reader know exactly what they will find inside. Sometimes a very effective subject line can also be just your full-name and phone number. People click out of simple curiosity and this method has worked well for me.

If your doing a lot of safelist marketing you should try adding some tags around your subject line. Instead of Greatest Health Supplement Ever you could use

(((______ The Greatest Health Supplement Ever ______)))

By doing this your centering your subject line and helping it to stand out. Remember when safelist marketing your email is in amongst a few thousand others. You need it to stand out.

Email Tip # 2. Your Ad Content. K.I.S.S.

Keep It Simple Stupid! You do not need to explain your entire program in an email ad. And quite frankly nobody wants to read a long-winded email advertisement. Do you?

Okay now that we have clarified that point I wouldn't bother doing any kind of email promotion without a lead capture page. If you do your simply kissing prospects goodbye with every mail you send.

When emailing a lead capture page to potential prospects you must keep your ad short and simple. Aim for no longer then 5 - 10 lines of text. Explain a few benefits about your product or program, possible income, maybe even a personal testimonial if you have one. Be sure to include your capture page URL.

Your ad is simply being used to get them to the capture page so there is no point in telling them your life story. Get them to the lead capture page and let it do the talking for you. Until they submit their information and you have a Real-Time lead to follow up on.

Make Sure You Spell Check Your Ad! Nothing is worse then reading an ad that looks like a kindergartner drafted it up.

Email Tip # 3. Your Personal Contact Information.

This is crucial. And also an important aspect of keeping your email campaign legal. CAN SPAM actually requires you to include your physical address in any email advertisement you send. Not only does this keep you legal but it let's other people know you are serious about your business and not afraid to be contacted.

If you are squeamish about disclosing this information into your email campaign I think you would have a better chance of being struck by lightning then having some Internet Crazy try to find you.

We are in the business of Online Marketing, Not online chat rooms and dating sites. Treat this like a real business. People need to be able to contact you if they have questions. I consider myself a business builder and I would never join a program or do business with someone that looked like a fly-by night operation. The days of hiding behind your site are coming to an end.

If you're proud of your product and you feel it's a legitimate opportunity then let others know that too. Your confidence in the product and your advertising is not a bad thing :)

Put your contact info in your ad.

Email Tip # 4. Reducing & Eliminating Spam Complaints

Yes this can be done. Even with all the big scary laws out there common sense, respect and good manners will help you avoid many SPAM complaints.

  • Don't use offending or misleading subject lines. This one should be obvious.

  • Don't fill your ad with a lot of Hype. This annoys most people.

  • Include your full contact details. If someone emails you for removal try to respond quickly. And be polite. Apologize for the inconvenience. And remove them from your list.

Most people will respond positively just knowing their is a real person on the other end of that email. And that you care.

To Our Success! Mike www.fullyautomatedcashgifting.com

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