Google is the largest, most often used search engine on the planet and for good reason. It provides searchers with the most relevant results hence why every advertiser wants their little stake in Googles domain. Traditionally getting your website listed in the search engines was a daunting task involving time consuming search engine optimization and months and months of building up links to your website and everything else that goes into getting a website naturally listed in the search engines.
Along comes the Google Adwords system to take the pain out of achieving that coveted top ten Google ranking. If you've ever done a Google search then you've probably seen the row of ads along the top of the search results and the additional row of little box ads down the right hand column on your Google search results. These are Adwords ads. As an advertiser you can bid on specific keywords and phrases so that your advertisement will show up whenever someone searches for your specified keyword. You pay anytime someone clicks on your ad.
This is traffic that is actively searching for what you have to offer it's absolutely the best you can get. So what would be the second best traffic that you can get? Well it would have to be from a Google Adwords site targeted campaign. What the heck is that you ask?
Google has a program called Google Adsense. Webmasters can signup for the Google Adsense program and they can willingly display Google Adwords advertisements on their website. Google is smart and spiders their website and will serve ads directly related to the content. So for example if the website was about MLM naturally Google would be serving ads related to MLM. If the website was about personal development then Google will display ads related to personal development. Google will display the ads that are most relevant to the websites content and this is an extremely good thing if you're looking for some inexpensive targeted traffic in a hurry.
With the Google site targeting program you can individually pick the websites that you want your ads to show up on. This is an awesome feature because if you know and understand what sites you should pick you can literally have a gold mine of targeted traffic at your fingertips.
How do you know which sites are the best sites?
It's as simple as doing a few Google searchers for keywords and phrases that are directly related to your product or opportunity. I will guarantee you that at least one of the websites that is naturally ranked in the top ten will be serving Google ads on their website. These are the sites you want to be advertising on.
In a way it's an indirect route to a top ten ranking for any keyword you want. True it's not going to be your website that is ranked in the top ten but your ad will be parked on a website that is!
With the site targeting program you won't actually be paying per click either. They work it out a little differently. You'll be paying a CPM or Cost-Per-Million. This means you will pay a set price (that you set) for every 1000 impressions of your ad. So if you set your ad budget to $3.00 CPM you will be paying $3.00 for every 1000 impressions of your ad regardless of whether it gets clicked or not. You do have the ability to set a daily budget so that your spending doesn't get out of hand.
From the research and testing that I have done the higher your CPM the better ad placement you will have on the chosen website(s). It's important that you are using a well designed lead capture page that is semi-targeted to the website you're advertising on. If you can keep them closely related your conversion to lead will be much higher.
When running a site targeted Google Adwords campaign it's extremely important that you take advantage of the FREE Google Adwords conversion tracking tool. It's very easy to implement and only requires you to paste a very small piece of HTML code onto the "Thank You" or "Confirmation" page that a prospect would see after submitting to your lead capture page.
The Google conversion tracking will breakdown your actual conversion and cost per lead for all of the sites you might have your ad placed on. It won't take long for you to see which ads are pulling the best and which aren't profitable. Then you simply double up your spending on the profitable sites and drop the ones that aren't.
If you're looking for another source of targeted traffic then you need look no further than Google Adwords Site Targeting you'll be happy with the results.
Carl Sorensen is the owner of http://www.ezleadcapture.com he is a Google Adwords lead generation professional and also has developed a complete lead capture page solution for marketers looking to generate their own real time leads online.
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